Dr Gorkan Ahmetoglu

Lecturer of I/O & Business Psychology, and Co-Founder

University College London, and Meta Profiling


Dr Gorkan Ahmetoglu is a Lecturer in Business Psychology at University College London (UCL). He has previously held the positions of Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London. He is an expert in psychometrics, personnel selection, and organisational training and development.

Gorkan’s pioneering research on Entrepreneurship was funded by the Economic and Social Research Council, and he is also active in the areas of leadership, behavioural economics, and consumer psychology. Gorkan has published numerous articles in scientific journals on the psychology of entrepreneurship and his first book Personality 101 – on the science of personality and psychometric testing – was recently published. Gorkan is an associate of Harvard’s Entrepreneurial Finance Lab and consults to global organisations and the UK government.

META has conducted more than 100 empirical studies, with over 300,000 people, across 25 different countries. Its research hosts around 20 empirical studies a year, in collaboration with 3 of the world’s highest ranked universities.